![]() ![]() ![]() What are negative space and positive space? As one of the most essential elements that make up a design, it is a term that a UI or graphic designer is most familiar with. Negative space means the space between or around elements in a design composition. Return to Table of Contents FAQs about negative space What does negative space mean? As you can see, the navigation bar is at the top so it is the first thing that viewers will see, while key elements like the headline and CTA buttons are in the middle: This is an example of a website design with a Z-layout. When scanning content, our eyes tend to follow a ‘Z pattern.’ First we look at the top left of the page then move horizontally to the top right, then our eyes drop down to the center of the page and then proceed from the bottom left to the bottom right. The Z-layout is one of the most popular web design layouts because it reflects people’s natural scanning habits. One way of applying visual hierarchy is through the Z-layout. Remembering this principle when designing and applying negative space can help you create a hierarchy of information and lead viewers to the right path. Visual hierarchy involves the arrangement of design elements by order of importance. Here are some tips to help you enhance your designs using negative space: Use the principles of visual hierarchy Return to Table of Contents 5 tips on how to apply negative space in your designs Here’s an example of a landing page that makes good use of white space to leave some breathing room in between design and content elements: You can see instances of negative space being used on home pages, landing pages and more. In this website design, negative space was used to make the headlines, images, and various shapes and icons more prominent. ![]() To better demonstrate the role that negative space plays in design, here are some examples of its application in different fields of design: Web design Return to Table of Contents 5 negative space examples in different fields of design But how much is enough? Check out the answer in our blog: 11 Actionable Graphic Design Tips for Beginners, According to Design Experts Using the right amount of negative space is important in creating a nice design. Elevate your design and make it more visually appealing.Add contrast and create balance in your design.Draw attention to important elements and content.Aid navigation and prompt user interaction by making text and buttons stand out.Establish relationships between elements through proximity (or lack of proximity).Format content to make text more readable (combined with alignment).Improve the flow of content to effectively guide audiences and users.There are many advantages to applying negative space in your design, which is why it is a vital element in all forms of design. Return to Table of Contents What is the importance of negative space? Positive space holds the subject or main focus of your design while negative space supports the entire composition of your design.īoth positive and negative space is needed to make a design whole and functional. You now know that negative space is an area that does not contain any content or design element.īy that definition, positive space refers to all the areas taken up by the visible parts of your design, which in the example above is the main image of the poster and all the text (copy) surrounding it. Negative space is there to frame, organize and highlight elements in your design so your content can be more attractive, easier to read and drive more interaction. In this example, negative space is in the form of a background pattern: It can be in any color or have patterns and textures. Negative space does not need to be plain or hollow. It’s one of the 13 basic design principles.Įverything from the spaces between lines of text in a blog post, to the bare spots in a graphic illustration or the vacant areas on the sides of a webpage, is considered negative space. The term negative space or white space refers to the blank areas or empty spaces in your design. 5 tips on how to apply negative space in your designs.5 negative space examples in different fields of design.What is the importance of negative space?.START CREATING FOR FREE Click to jump ahead: With this post, we will provide you with tips on how to apply and maximize negative space in your designs, with examples from Venngage’s Templates. Prioritizing the use of negative space in your design can help you engage users and audiences more effectively. ![]()
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